AI-supported
1:1 personalization
in e-commerce

Blog

Live Video Shopping – The Game Changer in E-Commerce

Read article
Blog

Increase Website Traffic and Engagement Using Transactional Emails

Read article
Blog

6 Components of Effective Personalization Software

Read article

Blog

Live Video Shopping – The Game Changer in E-Commerce

Read article

Blog

Increase Website Traffic and Engagement Using Transactional Emails

Read article

Blog

6 Components of Effective Personalization Software

Read article

1:1 personalization in e-commerce makes online shopping an experience and ensures an increased conversion rate

Personalization in e-commerce has a big impact on increasing conversion rates – because positive, emotional experiences remain in customers’ memories and strengthen brand loyalty. We enable you to fully personalize along the customer journey because if your customers are enthusiastic, you will be too. With our articificial intelligence methods you can personalize your entire digital presence or set up customer targeting within specific campaigns.

What sets us apart…

20+

years of AI expertise

550+

integrations

100%

data protection

Success stories on personalization in e-commerce

Case Study Case Study

Higher click rate in the newsletter

19. Nov 2019

babymarkt.de increased the click rate in the newsletter by personalizing the category-based recommendations.

Case Study Case Study

Personalization strategy to the test

23. Sep 2019

Outletcity increased revenue per session by 5.04% with a new personalization strategy.

Case Study

Revenue increase through a new Search Function in the Online Shop

15. Nov 2018

Villeroy & Boch increased online shop revenue by 20% with epoq Search.

Case Study

Comparing Recommendation Engine Providers

15. May 2018

Baumarkt direkt carried out an A/B test with its previous recommendation engine provider and epoq Inspire.

Case Study

Increasing e-commerce sales

07. May 2018

Together with epoq, Ex Libris increases e-commerce turnover via personalized and automated e-mailings.

Check out all the insights

Use personalization throughout
the customer journey

All roads lead to Rome. Where do you want to start to personalize and increase your conversion rate? Take a look at the different stages of the customer journey and how you can target the needs of your customers at each step.

Connect

Connect with your customers and build customer trust. Your customers visit your online shop regularly, so let them hear from you too. Send personalized emails for all occasions, such as birthdays, lifecycle, transactions, etc.
Learn more

Stream

Provide entertainment and ensure constant customer loyalty. Customers like to browse through their favorite brands and products to discover new things. Start here with a personalized shopping area and keep your customers coming back to your online shop every day.
Learn more

Inspire

Inspire your customers as soon as they show a willingness to buy. They are now open to further buying impulses that complement or supplement their selected product. Relevant recommendations are particularly suitable for this.
Learn more

Advise | Browse

Provide your customers with advice on product selection. Your customers have a need, but need help choosing the right item from the product range. An intuitive product advisor can help.
Learn more

Search | Categorize

Offer your customers simple navigation in their product research. This way; they can quickly and easily get to the desired product detail page and find out more about a product. To personalize this touchpoint, you can use an intelligent search.
Learn more

You would like to know more about personalization?

Then delve deeper into the subject now!

Learn more about personalization now

Customer targeting within the
framework of campaigns

Use customer targeting in campaigns based on different levels of personalization. Optimize your touchpoints and start with campaigns for specific brands. Then start creating customer segments for specific sales promotions or give certain customers a voucher for shipping. Show products and content relevant to the individual preferences of your customers. For example, you can prioritze sale items for your “bargain hunters” and on top you should show products in their favorite color. You can design and implement your campaigns individually according to your wishes.

These customers already rely on
personalization in e-commerce

View all references

Personalization in e-commerce
based on our AI-supported technology

Our e-commerce technology is powered by a high-performance AI engine

Our e-commerce technology is powered by our AI engine, a network of intelligent algorithms. It uses artificial intelligence methods (machine learning and reinforcement learning) to deliver personalized content to each individual customer at various touchpoints in your digital storefront. Through every click and purchase, the AI engine continues to develop in a self-learning manner and can thus constantly refine the 1:1 communication with your customers. This makes it possible to show personalized content for each individual customer along the entire customer journey. This is the only way to create holistic shopping experiences that inspire your customers and increase your conversion rate.

Use of machine learning for decision-making

Use of reinforcement learning for self-learning further development

Avoiding data silos through a knowledge base

epoq Control Desk

Monitoring and controlling personalization for online shops

The personal backend area for controlling your customized personalization strategy. Influence click-through, sales and conversion rates. Identify trends and potentials.

  • Configuration

    The settings for your software services can be accessed via the configuration. The settings discussed with you are initially created.

  • Key figures

    The key figures are available for the quantitative analysis. The data is visualized in charts and tables. For example, you can look at the click and turnover rates.

  • Analysis

    The analysis stands for the qualitative evaluation. You have the possibility to draw conclusions from the performance and derive measures from it. For example, you can display the most frequent search terms or zero-hit search terms.

  • Features

    If you see a need for action in the analysis area, you can implement the corresponding settings in the features, such as in the theme worlds or in whitelisting.

Get started now

Why you should personalize with us

We meet the needs of your customers

That’s what our personalization is made for. Because we respond individually to every customer, in every phase of the customer journey.

Learn more

We create unique items and not off-the-shelf goods

Your online shop is as individual as your customers. We do justice to this with our e-commerce technology.

Learn more

We develop our software with heart and soul

Because software development is our passion and personalization is our core competence.

Learn more

The latest company news

Press

epoq Presents Control Desk Release 6.0

06. Apr 2022

With Control Desk Release 6.0, epoq improves the user experience of its monitoring and control tool.

Learn more
Press

epoq Personalises the Customer Journey and Inspires the Shop Customers of the Traditional Company Görtz

15. Dec 2021

Görtz relies on a personalised customer journey in the online shop and inspires shop customers on the path to checkout.

Learn more
Press

epoq Supports babymarkt.de With its Guided Selling Software for Digital Advice on Prams and Pushchairs

16. Aug 2021

With the help of epoq’s Guided Selling Software, babymarkt.de offers shop customers expert advice on everything to do with prams.

Learn more
Press

Following Last Year’s Success, epoq Will be Hosting the “Personalisation Experience Day” in 2021 Again

16. Aug 2021

Following last year’s success, epoq is once again organising the Personalisation Experience Day 2021.

Learn more
Press

ReboPharm improves the user experience of search function for veterinarians with epoq

13. Jul 2021

ReboPharm and epoq improve the intuitive user experience of the search function on ReboPharm24.de with the personalisation aspect.

Learn more
Press

Sendcloud and epoq Optimise Digital Returns Management Together

08. Jul 2021

Sendcloud and epoq are pooling their knowledge of returns and optimising digital returns management together.

Learn more
Press

epoq and Y1 Intensify Their Partnership and Support Shop Operators With Customer Centricity

14. Oct 2020

As part of their partnership, epoq and Y1 support shop operators with customer centricity and focus on customer needs.

Learn more
Press

epoq Provides Orientation and Reduces Effort For Online Shop Administration Through Intelligent Search at VAN GRAAF

21. Sep 2020

The integration of the intelligent search minimises the effort required for online shop administration in VAN GRAAF’s online shops.

Learn more
Press

epoq Enhances the Search Functionality and Thereby Increases the Performance in the Online Shop of Peek&Cloppenburg* KG Hamburg

10. Sep 2020

By expanding the search functionality, epoq was able to significantly increase the performance of Peek&Cloppenburg Hamburg’s onsite search.

Learn more
Press

epoq and Sendinblue Launch Partnership to Optimise Email Marketing KPIs

17. Aug 2020

epoq and Sendinblue deepen their partnership to optimise email marketing KPIs through personalisation and automation.

Learn more

From software geeks
for e-commerce lovers

Through an inspirational way of working, many years of experience and high flexibility, we create software made in Germany that makes you a fan of your own online shop. Get to know us.

For digital revolutionaries.
Data Heroes.
For detail lovers.
Digital experts.

You want to use personalization in your online shop?

Let’s talk together about the possibilities in your digital trade!

Request an initial consultation now

The latest blog articles
on personalization

Blog Post

The 4 Most Important E-commerce Trends in 2022

Consumer habits have changed drastically in 2020 and 2021, not least due to the global pandemic. In this article, we’ll show you which e-commerce trends you can’t afford to miss in the coming year if you want to keep your customers happy in the long term.

Sarah Birk: 16. Nov 2021

Learn More
Blog Post

Dynamic Pricing: Curse or Blessing for E-commerce?

Dynamic pricing has become a well-known buzzword in e-commerce, but it tends to have negative connotations. Therefore, in this blog article we want to go intowhat exactly dynamic pricing is, what advantages and disadvantages there are, how dynamic pricing can be used and what role personalisation plays in this. So finally it becomes clear what significance dynamic pricing has for e-commerce. Have fun reading!

Janina Küpferle: 07. Dec 2017 | Updated on 05. November 2020

Learn More
View all blog articles