epoq Identifies Shop Customer Needs and Supports Digital Development at Fackelmann

03. Jun 2020 | Daniela Ilincic 0:00

Ettlingen, June 3rd 2020 - epoq internet services GmbH, the expert for online shop personalisation, is supporting Fackelmann, the leading company for kitchen and household aids and baking tins, in its digital development within the online shop by specifically identifying and fulfilling shop customers’ needs.

Personalisation as an important component for digital development along the shop customers’ needs

For more than 100 years, Fackelmann – the traditional German company for kitchen and household aids as well as baking tins – has always responded to the individual requirements of customers with its diverse product range. This is one of the reasons that make Fackelmann one of the leading companies in the household sector with a brand awareness of 80%. In addition to products that meet the needs of the customers, the online shop is also to be geared to the individual requirements of each shop customer. Customers should quickly find what they are looking for and be inspired by additional articles on their way to completing their purchase. To achieve this, epoq uses its AI-supported personalisation, depending on the needs and customer journey phase of the individual shop customer. “We always have our finger on the pulse of the times with a high level of innovation. Personalisation is therefore an important component for us in driving digital development forward,” says Lutz Danhof, Head of E-Commerce at Fackelmann.

Orientation and inspiration as the first personalisation measure for digital development

“At epoq, we take the path of identifying customer needs and responding to them individually. To do this, we look at the individual phases of the customer journey and respond specifically to the respective needs”, says Thorsten Mühling, CEO of epoq. If a shop customer is searching for a product, it is important to offer them orientation. The intelligent search function, epoq Search, responds to this need and guides shop customers quickly and easily to their desired product. In addition, relevant recommendations via epoq Inspire at various points in the online shop provide buying impulses that match the shop customer’s particular buying interests. In doing so, the shop is meeting the customer’s need for inspiration, which is all the more present as the customer willingness to buy increases. “We are convinced that the personalisation of epoq will enable us to drive forward our digital development and thus offer our customers a more individualised purchasing process,” continues Lutz Danhof. Thus, in addition to product experiences, the Fackelmann online shop creates shopping experiences that also have a positive impact on sales.

Press contact

Daniela Ilincic

Press contact

+49 (0) 7243 2001 – 310 presse@epoq.de

About Fackelmann

The Fackelmann GmbH & Co. KG from Hersbruck northeast of Nuremberg is one of the world’s leading companies for kitchen and household aids and baking tins. Founded in 1948 by Sebastian Fackelmann, it built on the business of his father Heinrich Fackelmann, who had been selling kitchen articles as a sales representative since 1919. Since the 1960s, Fackelmann has also been manufacturing bathroom furniture, and the company has also grown strongly through acquisitions and internationalisation. Today Fackelmann has over 40 business units worldwide.

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

Request our press kit

Take a deeper look into our company and learn more about our activities. Receive all information about epoq directly in your email inbox!

Request press kit now

These press releases could also interest you

Press

epoq Presents Control Desk Release 6.0

Ettlingen, 06 April 2022 – With the current Control Desk Release 6.0 consisting of various feature improvements and adapted design, epoq improves the user experience of its monitoring and control tool and thus simplifies shop-specific adjustments in terms of personalisation.

Learn More
Press

epoq Personalises the Customer Journey and Inspires the Shop Customers of the Traditional Company Görtz

Ettlingen, 15 December 2021 – As an established brand and successful omnichannel retailer, Görtz is facing the challenges of e-commerce. To offer its customers a similarly exclusive and individual shopping experience as in its approximately 180 shops, Görtz relies on product diversity and a personalised customer journey in its online shop. With epoq Inspire, Görtz personally accompanies each customer on their path to checkout.

Learn More
Press

epoq Supports babymarkt.de With its Guided Selling Software for Digital Advice on Prams and Pushchairs

Ettlingen, 16 August 2021 – babymarkt.de, Europe’s largest online shop for baby and children’s products, is offering shop customers expert advice on prams and pushchairs with the help of Guided Selling Software from epoq internet services, a provider of AI-supported personalisation software for e-commerce. The use of the digital product advisor is intended to make it easier for customers to select products from the more than 100,000 items in the range and guide them to their dream pushchair in just a few steps.

Learn More
Press

Following Last Year’s Success, epoq Will be Hosting the “Personalisation Experience Day” in 2021 Again

Ettlingen, 16 August 2021 – The software manufacturer and personalisation expert epoq internet services GmbH is once again uniting shop operators and e-commerce experts for the second round of the Personalisation Experience Day – following last year’s success. This will take place for the second time on 16 September 2021 and is intended to highlight the latest developments in personalisation and score points with interesting best practices combined with insider knowledge.

Learn More
All press releases