With the e-commerce backend
of your personalisation software
you can control and monitor various KPIs

If your shop customer lands on a zero-hit page, it is difficult to get him to search for the product again. It can quickly happen that they leave the online shop and search for the desired product in another online shop. It is particularly tragic if the shop customer is looking for an item that is available in your online shop but cannot be found under the search term entered. You can use the epoq Control Desk to find out which search terms trigger zero hit pages. Depending on the cause of the zero hit page, you can take various measures. For example, you can integrate the language usage of your shop customers, e.g. display the same search result sets for notebook and laptop or show alternative products that are similar to the searched for.

You have launched a discount promotion, e.g. 20% on all tents in the online shop, and want to promote it prominently? Then you have the opportunity to draw attention to your discount promotion with a banner on the search results page for tents. If you have summarised more detailed information about the discount promotion on a landing page, you can also link to it via the banner. This way, no shop customer will miss out on the discount offered.

Do you have a product, e.g. a sneaker, with low returns and high margins that you would like to display higher up in the search results? Then you can use the result management. Here you have the option of editing products via various attributes, such as category, brand or colour, for pure search terms or a navigation level in the result set. You can display the products at the top or at the bottom. You also have the option to exclude products from the result set or to create a result set that consists exclusively of the products you have selected.

With the Blacklisting feature, you have the option of completely excluding products in recommendation widgets, even if they would fit according to the calculation of the AI engine. The Whitelisting feature, on the other hand, allows you to display products that are displayed further down the list according to the AI engine’s calculation in the first place in the recommendation widgets and thus influence the order. With black and white listing, you have the option of applying the function either to a single recommendation widget or globally to the entire online shop.

There are product categories that fit together perfectly. For example, with bicycles it is useful to recommend accessories. Here, on the product detail page of a bicycle, product accessories such as a bicycle basket, a helmet and a suitable bicycle lock can be recommended. The Combi Creator in the Control Desk is available for this purpose. You can use it to add category combinations for certain products and display them on the product detail page, for example.

You have planned an e-mailing on the subject of surfing holidays. The content is specifically about wetsuits and swimwear. In order to have your customers return directly to your online shop, only discounted wetsuits and swimwear from the most popular brands should be recommended. With the Theme Worlds feature, you can compile product groups based on various attributes for a campaign and use them in a recommendation widget, for example, but also in e-mailings. An attribute can be, for example, a brand or a colour. Thus, the personalisation consists exclusively of the products to which the attributes apply. The order of the products depends on the click and purchase behaviour of the respective online shopper.