The intelligent search offers orientation and guides customers to the desired product
To remain successful online, the site’s architecture and usability must always be tested. For this reason, Peek&Cloppenburg* Hamburg commissioned epoq to connect the intelligent epoq Search to the existing shop system and to expand the search functionality. Thanks to the intelligent search and the conversion of the categories in the product catalogue carried out by epoq, shop visitors can find the desired products quickly and easily. For example, the right clothing is offered despite spelling mistakes and a multi-faceted filter function keeps the customer on the page until the purchase decision is made.
Of course, an intelligent search also offers other functions, such as product sorting or redirects to specific landing pages. However, the epoq Search algorithm must work quickly and reliably on the existing product catalogue. This has a positive effect on performance and also leads to a minimisation of administrative effort. This is also confirmed by Online Product Manager Christin Augustin: “By integrating epoq Search, we were not only able to optimise the search experience for our customer, but also significantly reduce the maintenance effort.”