epoq and Sendinblue Launch Partnership to Optimise Email Marketing KPIs

The right content at the right time, sent out automatically

Sendinblue, formerly Newsletter2Go, helps more than 100,000 companies worldwide grow their business through digital marketing with tools that efficiently adapt to their growth. Thanks to the automated marketing features provided by Sendinblue, email marketers can use pre-built workflows or set up fully automated workflows by themselves. Through the integration of epoq’s in-house developed email personalisation software, epoq Connect, personalised emails can be created and automatically targeted. epoq ensures the highest level of personalisation and Sendinblue ensures accurate deliverability, which can be seen in an increase in relevant email marketing KPIs such as open and click-through rates.

“epoq’s personalisation is a perfect fit with our email marketing software. Sendinblue sends the emails and epoq ensures that there is only content there that is based on the real interests of the respective user. This significantly increases click and conversion rates,” says Bert Winterfeld, Head of Branding for the GAS region at Sendinblue.

Enhanced know-how for increased KPIs in email marketing thanks to close cooperation

As experts in email personalisation and email marketing automation, epoq and Sendinblue regularly provide content and tips for their customers. Through the partnership, both software manufacturers are to promote the know-how of their customers around the topic of email marketing together more intensively. After the first joint action, the webinar “Email marketing in e-commerce: How to use automation and personalisation successfully”, Valerie Baumgart, CRM & Partner Management at Sendinblue and email marketing expert will participate as a guest speaker at epoq’s upcoming online conference, the epoq Personalization Experience Day, on 17 September 2020.

Legally compliant email marketing in e-commerce

Data protection is a top priority at both epoq and Sendinblue. Both companies have their server location in Germany. This means that the stored user data is subject to European and German data protection law. Shop operators can therefore drive their own email marketing in e-commerce with a safe feeling and stay in touch with their customers – in compliance with DSGVO.

About Sendinblue

Sendinblue is one of Europe’s leading platforms for digital marketing. The SaaS provider develops software for marketing automation, direct marketing (newsletter, SMS, chat), customer relationship management and retargeting, among other things. Founded in 2012 by Armand Thiberge, the French company merged with the German market leader Newsletter2Go in 2019. Since 2020, the platform has been operating under the umbrella brand Sendinblue. The company currently employs over 300 people at its headquarters in Paris, as well as in Berlin, New Delhi, Seattle and Toronto. The 70 employees working in Germany are led by Managing Director Maximilian Modl.

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.