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Online Product Advisor: Support Your Customers in Choosing Products

With an online product advisor, you support your customers in selecting the right article for their needs. In this way, you reduce high return and purchase cancellation rates and increase your turnover in the online shop. Because with the online product advisor, you bring expert advice from the stationary to the digital trade. But what is the best way to implement the perfect online product advisor in your online shop? That’s what this article is about.

Minimizing Returns Rate Updated on 16. November 2020 | 23. Jan 2017 | Daniela Ilincic | Advice Tool Learn More

Product Categories for Successful Marketing in E-Commerce

Have you ever been in a shop without signage? Quite a strange idea, isn’t it? Product categories are the backbone of any online shop. Our definition: product categories are like a road map that directs traffic. The easier the signage is to understand, the faster customers get to their destination – the product they need. Customers need orientation when shopping. For a first-class shopping experience, they expect products to be correctly categorised and easy to find in bundles: Be it breakfast cereals, kitchen utensils, or winter coats. The same is true in e-commerce. In this article, you will learn how product categories improve the user experience, optimise your marketing investment and contribute to your business goals.

Reducing Bounce Rate 23. Feb 2022 | Daniela Ilincic Learn More

Why You Win With Online Category Management in E-Commerce

Generating more revenue through optimally designed product categories – that’s what online category management makes possible. It’s not a temporary marketing initiative, but a long-term, strategic approach. In this article, you’ll learn what category management entails, which goals it pursues, and what an optimal category management process looks like. You’ll also discover how it interfaces with online marketing.

Reducing Bounce Rate 28. Nov 2022 | Daniela Ilincic Learn More