epoq Provides Orientation and Reduces Effort For Online Shop Administration Through Intelligent Search at VAN GRAAF

Search optimisation measures in the VAN GRAAF online shops lead customers to the right product

VAN GRAAF, a subsidiary of Peek&Cloppenburg* KG Hamburg, is active as an international fashion house with 200 labels in various countries such as Poland, Switzerland, Latvia, Hungary and the Czech Republic. The online shop is also successfully represented in Germany as well as in Poland – and the same quality standards apply here as for the fashion stores spread throughout Europe: customers should feel comfortable on their shopping journey and find their way to their desired products.

This is why VAN GRAAF decided to integrate epoq Search into both the German and Polish online shops. After all, in order to provide excellent orientation in the online shop, an intelligent search that includes, for example, a clear filter function and a high level of error tolerance are crucial.

Significant minimisation of the effort for online shop administration through a search algorithm and an optimised product catalogue

The integration of an intelligent search algorithm and the matching of the search settings to the product data in the online shop have helped to reduce the administrative effort, especially in the maintenance of synonyms. The expansion of the category structure in the product catalogue carried out by epoq has also contributed to this. This is also confirmed by Online Product Manager Christin Augustin: “The integration of the epoq Search optimised the search experience for our customer and significantly reduced the maintenance effort.”

The implementation in the Polish online shop was also realised without any problems. This makes it easier for customers of the VAN GRAAF online shop to quickly find the products they are looking for thanks to the intelligent search.

About VAN GRAAF

The Peek&Cloppenburg* KG Hamburg group of companies is one of the leading fashion companies known for its outstanding expertise and sense of style. From high-quality basics to designer collections and young trend labels – as a brand specialist, Peek&Cloppenburg* offers quality, variety and fashion know-how from a single source. The company currently has 24 locations in Germany and since 2001 has been established on an international level with the VAN GRAAF retail concept, with 16 stores in five European countries.

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

* There are two independent companies Peek&Cloppenburg with their headquarters in Düsseldorf and Hamburg. The shop mentioned belongs to the Peek&Cloppenburg KG group of companies in Hamburg, whose locations can be found here.