Pseudonymisation
In order for our AI engine to deliver the best possible results for each individual customer and to be able to continuously develop, the click and purchase behaviour of the shoppers, among other things, is recorded pseudonymously for the knowledge base.
When processing personal data, the provisions of the GDPR, such as the principle of data minimisation, must be observed. According to the EU GDPR, personal data may only be further collected and evaluated if it has been cleanly pseudonymised beforehand, i.e. if personal data can no longer be assigned to a specific data subject.